The WELL - YOYOW - You Own Your Own Words
The original intent of YOYOW was to serve as a disclaimer, reminding you that you were taking responsibility for your actions in the discussions. The phrase was later extended to clarify for members that no claims on your copyrights were being made by The WELL, and that you would be responsible for enforcing those rights:
You own your own words. This means that you are responsible for the words that you post on the WELL and that reproduction of those words without your permission in any medium outside of the WELL’s conferencing system may be challenged by you, the author.
Since the WELL does not offer anonymous accounts, the YOYOW premise could work. It reminded you that your words determine your reputation. YOYOW didn’t eliminate personality clashes or conflicts, of course, but this shared value of owning up to your actions tended to lead to a desirable level of authentic discourse — improving the signal-to-noise ratio, if you will.