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Sun, 06 Feb 2011 22:31:00 -0800 10 Tips on Writing the Living Web: A List Apart http://stuffyoushouldread.posterous.com/10-tips-on-writing-the-living-web-a-list-apar http://stuffyoushouldread.posterous.com/10-tips-on-writing-the-living-web-a-list-apar

10 Tips on Writing the Living Web by Mark Bernstein

1. Write for a reason

2. Write often

3. Write tight

4. Make good friends

5. Find good enemies

6. Let the story unfold

7. Stand up, speak out

8. Be sexy

9. Use your archives

10. Relax!

 

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Sun, 06 Feb 2011 22:28:57 -0800 EFF: How to Blog Safely http://stuffyoushouldread.posterous.com/wp/blog-safely http://stuffyoushouldread.posterous.com/wp/blog-safely http://www.eff.org/wp/blog-safely

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Sun, 06 Feb 2011 19:14:00 -0800 Concise, SCANNABLE, and Objective: How to Write for the Web http://stuffyoushouldread.posterous.com/papers/webwriting/writing.html http://stuffyoushouldread.posterous.com/papers/webwriting/writing.html

John Morkes and Jakob Nielsen (1997)

Abstract
Studies of how users read on the Web found that they do not actually read: instead, they scan the text. A study of five different writing styles found that a sample Web site scored 58% higher in measured usability when it was written concisely, 47% higher when the text was scannable, and 27% higher when it was written in an objective style instead of the promotional style used in the control condition and many current Web pages. Combining these three changes into a single site that was concise, scannable, and objective at the same time resulted in 124% higher measured usability.

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